Printable version

asi Tony Twyman Awards

In November 2007 RSMB agreed to sponsor the inaugural “asi Tony Twyman Award” at the asi European Television Symposium in Barcelona. The award, in the name of one of the world’s most widely respected marketing and media researchers, was for the paper which offered “the best contribution to a greater understanding of the TV medium and its audiences”. RSMB has agreed to continue sponsorship of this award. The winning paper will be selected by a panel of judges including an RSMB representative (currently Roger Gane).
Subject to agreement from the authors we will publish the winning papers in this section.

2007
How passive is passive? The EMM tested in The Netherlands      asiTT2007
Bas de Vos – SKO & Frans Kok – Intomart GfK         

2008
The Billion Dollar Research Lab                                                         asiTT2008
Alan Wurtzel – NBC Universal Research

2009
Opening Pandora's set top box:from concept to practice               asiTT2009
Jim Kite - Starcom Mediavest & Todd Juenger - TiVo