The National Readership Survey (NRS) provides audience estimates for print advertising planning and trading in the UK. The survey covers over 250 of Britain’s major newspapers and magazines and shows the size and nature of the audiences they achieve.
The NRS first engaged RSMB in 2011 to investigate the feasibility of fusing NRS print readership research data with website usage data. This highly complex concept required RSMB to undertake a simulation of the fusion before finalising a bespoke fusion methodology.
Having successfully proven the concept the NRS engaged RSMB in a three year agreement to undertake quarterly fusions of the ‘NRS PADD’ database. RSMB have built an end-to-end production system to meet the demands of this contract.
To learn more about NRS PADD click their logo.