RAJAR (Radio Joint Audience Research) appointed RSMB as one of the contractors for the service, which started in 2007. RSMB’s appointment reflected RAJAR’s desire to be able to respond to the increasing demands and complexity of the UK radio industry.
RSMB designed a bespoke computer system to both produce the data and to assess its quality and robustness. This also enabled production of rolling data outside of quarterly reporting and the incorporation of platform data into the regular reporting.
In September 2014, RAJAR awarded RSMB a further extension to the radio industry research contract, which will run until at least the end of 2017. RSMB will continue to have responsibility for quality control together with sampling, weighting, processing and reporting of the UK’s radio listening.
For more information visit RAJAR’s website by clicking on their logo.