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News
July 2008
RSMB has confirmed that it will again sponsor the asi Tony Twyman Award at the 2008 asi European Television Symposium which will be held in Lisbon in November.
January 2008
The IPA has awarded RSMB a contract for the data integration stage of its TouchPoints2 multimedia project. RSMB performed a similar role on the initial TouchPoints study which broke new ground in the provision of cross media comparisons and attracted widespread international interest. The full integration results for TouchPoints2 are scheduled to be released in the late summer of 2008.
January 2008
RSMB is delighted to announce the award of a new contract by BARB (Broadcasters Audience Research Board Ltd) for the UK television audience measurement (TAM) system to start in 2010. The contract has two phases:
- A set up phase to establish the new system during 2008 and 2009
- An operating period running for a minimum of 6 years from January 2010
The BARB announcement confirming the award of the contract for Survey Design, Quality Control & Calculation Methodology to RSMB notes that the company will be taking an increasingly future-facing role to consider new televisual distribution methods. Although the remit of the new contract is broadly similar to the one it currently holds, the scope has been somewhat broadened to extend RSMB's responsibilities in quality control and universe estimation.
Commenting on RSMB's success, Managing Director Steve Wilcox said: " BARB's award of a third successive TAM contract to RSMB is tremendous news and confirmation of the company's pre-eminent position in the design and quality control of audience measurement systems. I'm sure that RSMB's continued involvement in the BARB service will provide both insight and stability to the measurement of audiences for the UK's television industry."
November 2007
RSMB sponsored the inaugural asi Tony Twyman Award for the paper which made ‘the best contribution to a greater understanding of the TV medium and its audiences’ at the asi European Television Symposium in Barcelona. The award went to Bas de Vos of SKO (which is responsible for television audience measurement in the Netherlands) and Frans Kok of Intomart GfK. RSMB’s Research Director, Roger Gane, was chair of the judging panel and commented: ‘ Given the growing complexity of the broadcast environment, we felt that this paper was especially invaluable in exploring both the potential and pitfalls of personal meters very honestly and directly’. RSMB has committed to sponsor the award again at the 2008 symposium.
At the same symposium, Debbie Hurley, RSMB’s Statistics and Quality Control Manager, presented a paper at the on ‘The Impact of Media Fragmentation on Campaign Sampling Efficiencies’. The paper showed that campaigns based on a large number of low rating spots can be planned with the same confidence as those using a smaller number of spots from mainstream channels with relatively high ratings.
October 2007
Steve Wilcox and Noel O’Sullivan our Chief Statistician, presented further aspects of the IPA Touchpoints survey with a paper titled ‘Touchpoints – Integration for Multi-Media Planning’ at the Worldwide Readership Research Symposium (WRRS 2007) in Vienna.
May 2007
Managing Director Steve Wilcox updated delegates from European media research organisations and research agencies on the IPA Touchpoints project at the European Media Research Organisation (EMRO) conference in Munich.
May 2006
RAJAR (Radio Joint Audience Research Ltd) has appointed RSMB as one of its contractors for the new audience service commencing in 2007. In a break with the past RAJAR has decided to split the operation between two contractors.
RSMB will be responsible for sampling, weighting, processing and reporting and for overall quality control. RAJAR’s Managing Director, Sally de la Bedoyere said "In 15 years of serving BARB , RSMB has become a by-word for technical excellence and innovative thinking, and RAJAR is delighted to bring such skills and experience to bear on the design and implementation of the new contract."
As the complexity of radio broadcasting increases so do the challenges in providing reliable measurement of its audiences. Roger Gane , Research Director of RSMB commented "RSMB is delighted to have been awarded this important contract. We look forward to working with RAJAR and all the parties involved, to ensure that the new audience measurement service meets the needs of the radio industry."