January 19th, 2008

BARB Contract

RSMB is delighted to announce the award of a new contract by BARB (Broadcasters Audience Research Board Ltd) for the UK television audience measurement (TAM) system to start in 2010. The contract has two phases:

  • A set-up phase to establish the new system during 2008 and 2009
  • An operating period running for a minimum of 6 years from January 2010

The BARB announcement, confirming the award of the contract for Survey Design, Quality Control and Calculation Methodology to RSMB, notes that the company will be taking an increasingly future-facing role to consider new televisual distribution methods. Although the remit of the new contract is broadly similar to the one it currently holds, the scope has been somewhat broadened to extend RSMB’s responsibilities in quality control and universe estimation.

Commenting on RSMB’s success, Managing Director Steve Wilcox said “BARB’s award of a third successive TAM contract to RSMB is tremendous news and confirmation of the company’s pre-eminent position in the design and quality control of audience measurement systems. I’m sure that RSMB’s continued involvement in the BARB service will provide both insight and stability to the measurement of audiences for the UK’s television industry”.