July 10th, 2012

Belgium joins the cross media party

RSMB are pleased to announce a contractual agreement with Belgium’s Centre d’Information sur les Médias (CIM) to create an integrated planning database. RSMB will fuse existing TV, internet, radio, press and consumer purchasing data to a bespoke hub study. Belgium is the latest country to recognise the need for cross media planning. The project represents the fourth country in which RSMB’s expertise in this field has been employed. The project will span much of 2013 with release scheduled for Q4.