August 24th, 2016
Norway & The Netherlands continue to see value in cross media
In addition to the IPA TouchPoints project, RSMB are currently working on two other major cross media integrations for clients in Norway and The Netherlands.
For TNS-Gallup Norway RSMB are producing the fourth iteration of the MMU cross media product.
In The Netherlands we begin work on the second wave of Crossmedia:Tijd which is being enhanced to include out-of-home..