March 4th, 2012

Norwegian Cross Media Fusion

RSMB have added a further territory to their expanding list of international markets. TNS-Gallup Norway has commissioned RSMB to undertake a cross media fusion project to combine existing media data sets with a specially commissioned time budget survey. The resulting fused database will offer integrated planning functionality to the Norwegian market for the first time. Work on the first wave will be undertaken across summer 2012 with release anticipated to be in the autumn.