May 20th, 2006
RAJAR (Radio Joint Audience Research Ltd) has appointed RSMB as one of its contractors for the new audience service commencing in 2007. In a break with the past, RAJAR has decided to split the operation between two contractors.
RSMB will be responsible for sampling, weighting, processing and reporting and for overall quality control. RAJAR’s Managing Director, Sally de la Bedoyere said, “In 15 years of serving BARB, RSMB has become a by-word for technical excellence and innovative thinking, and RAJAR is delighted to bring such skills and experience to bear on the design and implementation of the new contract.”
As the complexity of radio broadcasting increases, so do the challenges in providing reliable measurement of its audiences. Roger Gane, Research Director of RSMB commented, “RSMB is delighted to have been awarded this important contract. We look forward to working with RAJAR and all the parties involved, to ensure that the new audience measurement service meets the needs of the radio industry.”