October 3rd, 2012
RSMB changes trading name
RSMB have dropped ‘Television Research’ from their trading name to become ‘RSMB Limited’. The organisation, which is ubiquitously referred to as ‘RSMB’, has implemented the change to reflect the increasingly diverse nature of the company’s activities. RSMB Limited will operate three divisions namely ‘Television Research’, ‘Audience Research’ and ‘Data Integration’ reflecting the company’s core competencies.
The change comes as part of a rebranding exercise which sees the adoption of a new company logo as well as the launch of a new look website.