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Products and Services
Products | Services | Analysis Systems
The majority of RSMB ’s work is tailor made for each individual client. However we do provide a limited number of ‘off-the-shelf’ products for BARB subscribers: Click on the links below to find out more details:
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TripleS - Spot Scheduling System
The Triple S Spot Scheduling System has been designed as a reliable and easy to use web-based analysis tool which enables researchers, sales staff or planners and buyers to experiment with campaign weightings across the network and gauge the effect of moving campaign TVRs from one station/sales group to another or from one daypart to another within station. The output presents the resultant changes in campaign Coverage, Frequency and Cost Effectiveness. - Output Monitoring System - OMS
The Triple S database contains weighted spot TVR information for all BARB-reported channels and for all products itemised by the Attribution Service. Back-data is held on the system for up to 2 years on a rolling basis.
When spots are moved from one channel to another the Triple S system selects spots within the chosen parameters, using a stratified random sampling technique, and taking data from spots actually broadcast, rather then hypothetical spots.
TVRs for all spots are held for 22 demographic groups across 9 dayparts.
Click here to see examples of:
Schedule edit screen
Final Coverage Results
For further information, or to arrange a demonstration, please call our Client Service Manager Cathie Robbins on 020 7808 3614
- Postcode Definitions by Broadcast Area
As postal geography has become increasingly important for a wide variety of marketing purposes, segmentation of ITV areas by this geography has become increasingly relevant, and of more immediate use than the traditional segmentation by local authority areas. As a result, BARB has recently re-defined the broadcast region definitions.
All UK Postcode districts have been allocated to individual ITV and BBC regions based on the latest Establishment Survey data and current ITV area boundaries.
Data can be provided in a variety of different formats and include or exclude Reception Density figures (the majority reception in districts which receive transmissions from 2 or more ITV franchise areas).
- Monthly Universes
Throughout the year RSMB supply subscribers with an e-mailed set of universe figures for each coming month. Universes for each area contain a listing of the population sizes for around 100 demographic groups, together with a comparison with the figures for the previous month.
- Nett Universe Factors
Nett Universe Factors are produced in the autumn of each year, following the publication of the main annual BARB Establishment Surveys.
Application of netting factors to published gross universes enables production of universes for individual areas which sum to a network total of 100%, rather than double counting due to overlap.
We are able to offer netting factors for all ITV, Channel 4 , Five and GMTV sales and programming areas.
RSMB ’s long-standing involvement in the design and operation of the UK audience measurement system has given us a particularly deep understanding of viewing data. As a result we now specialise in performing the kinds of detailed analysis which fall outside the scope of the many ‘off-the-shelf’ systems which are generally available to TAM subscribers in any marketplace.
Our clients use RSMB to enhance their understanding of audience behaviour; to demonstrate the value of television as a medium; and to provide advertisers and their agencies with more compelling arguments for using their particular channel(s) as a commercial vehicle, over rival stations.
The following list is by no means exhaustive but it does serve to illustrate the range of analyses we can conduct across any channel, audience demographic, region, or viewing platform. Click on any item to view further details
- Programme or Channel-based analyses
- Analyses of viewing to commercial spots and breaks
- Viewer Demographics
PROGRAMME OR CHANNEL-BASED ANALYSES
Station or Programme Reach or Share
Reach is a measure of the number of people in a particular target group who view any channel or programme for at least 3 consecutive minutes. Customised Reach reports can be produced either as a one-off or on a regular weekly or monthly basis. These may show the Reach of a client’s channel in comparison to competitors or specific programmes, series or dayparts.
Share is calculated from the proportion of viewers to a particular programme in comparison to the total audience viewing in that time slot. Average Channel Share is based on the average daily audience for each individual channel against Total TV viewing. Customised Share reports can be produced for clients based on their specific requirements for channels, demographics, areas, or programmes.
Programme Loyalty
Programme Loyalty Scores are based on the average proportion viewed of any particular programme. So, taking everyone who watched at least one minute of a programme, we can calculate the proportion who viewed 25%, 50%, 75% or 100% of the total programme minutes. (Published Loyalty rankings are usually based on the 75% Reach level). We can calculate loyalty scores by demographic, by programme and of course, by channel.
Audience Flow/Channel Switching
For a particular channel, starting with the first minute of the broadcasting day (or daypart) the audience can be tracked as it switches in, out to another channel, or off. Audience flow can be tracked on a minute-by-minute basis or aggregated to look at longer time periods or individual programmes and breaks.
Top Programmes
We can provide ‘Top Programmes’ analyses on a regular basis or as a one-off. Programme rankings can be based on TVR, Average Audience in 000s or on more complex criteria such as the index of Children in the audience on All Individuals.
Top Programmes can be provided for any BARB reported channel across all regions, platforms, and demographic groups.
ANALYSES OF VIEWING TO COMMERCIAL SPOTS AND BREAKS
Audience Loss Across Breaks
This analysis uses minute-by-minute viewing to calculate how many viewers were watching in the 5 minutes before the break, how many of these actually viewed the break (broken down by minute) and how many watched the programme segment in the 5 minutes after the break. In this way we can calculate ‘Loyal’ viewers (those who viewed both programme segments as well as the break), ‘Lost’ viewers (those who viewed the programme before, but not after the break) and ‘New’ viewers (those who viewed some of the break and the subsequent programme, but not the programme before the break). Loyal viewer scores can be summarised by channel, by daypart, by demographic group and by programme genre.
Coverage and Frequency
RSMB are able to offer a full range of special analyses relating to Coverage and Frequency, ranging from a one-off campaign evaluation to analysis of hundreds of schedules in order to gauge the campaign contribution of, for example Digital Viewers vs. Analogue.
Break Loyalty
Break Loyalty analysis, based on viewing probability, has the benefit of producing viewing figures which replicate published (live) audiences. The intention of Break Loyalty scores is to demonstrate that those who view the commercials are more likely than average to have watched the surrounding programmes and are therefore more likely to be ‘involved’ in the commercial message.
Commercial Spot Ratings and Impacts
In addition to Coverage and Frequency analyses, RSMB can offer other, non-standard, analyses of impacts. Of particular interest at present is the contribution to total impacts generated by the various viewing platforms such as Sky Digital, and Freeview in comparison with analogue-only sets.
VIEWER DEMOGRAPHICS
Analysis of Light Viewers
Light viewers can be identified by summing up all the minutes viewed total television over a 4-week period by each panel member, and then separating out those who fall into the lightest ?rd (or 1/6 th) of all viewers.
Once the ‘light’ viewer cohort has been created their behaviour can be examined to find out which programmes, channels, and dayparts they view.
Viewer Profiles
Demographic profiles can be produced for viewers of a particular channel, programme or platform. For example the profile of regular Sky One viewers could be compared to that of ITV2 viewers.
Audiences can also be segmented using a cluster analysis based their viewing behaviour (by their weight of viewing, channel repertoire, genres enjoyed etc).
Once the clusters are produced, more specific analysis of their demographic profiles and viewing choices can be made.
RSMB have produced a number of specialist PC and web-based analysis systems for individual clients. These use either BARB data or the clients’ own information.
We now have considerable experience in developing applications using Oracle – the leading industry standard database and Oracle Portal – the web interface for the Oracle database.
This is our preferred development environment for future work, but we have extensive experience in developing systems using a wide range of application development tools.
Projects we have been involved in include the development of the PETAR pan-European Coverage and Frequency System for MTV and the CATV data analysis system for the Cable Research Group. We have also recently developed a specialist Coverage and Frequency modelling system for Channel 4 .