RSMB Television Research

Research and Consultancy

RSMB ’s senior staff – statisticians, researchers, and IT specialists – offer an unrivalled expertise in the design and monitoring of audience measurement systems and the analysis and interpretation of the data they generate.

We have provided services for audience measurement services or subscribers in a number of countries – in Europe and beyond. Moreover we have experience across the full range of consumer media - radio, newspapers, magazines and outdoor media as well as television.

The assistance we can provide includes:

Advice on the design of complex sample survey research or continuous panels
On-going independent technical/quality control support for industry organisations and auditing of measurement systems.
Development of ‘Gold Standard’ calculation methodologies.
Analysis of viewing behaviour at respondent level to assist channels in identifying strengths and weaknesses for scheduling and advertising sales purposes
Development of systems to support broadcasters’ schedule planning.
Modelling of longitudinal audiences (for example for radio) from short term diary or questionnaire-based data
Recommendation and execution of data integration approaches (‘Fusion’) to combine findings from two or more surveys (for example for mixed media scheduling purposes)

Rather than offering off the shelf ‘black box’ solutions, our approach is to understand clients’ requirements, and to devise tailor-made solutions based on our technical ability and on our knowledge of television and the wider media industry.