Consultancy

RSMB’s consultancy services draw on the experience and knowledge gleaned from 25 years of media research. In recent years RSMB have provided consultancy services in the following areas:

  • Advice on the design of complex sample survey research or continuous panels
  • On-going independent technical/quality control support for industry organisations
  • Auditing of measurement systems
  • Development of ‘Gold Standard’ calculation methodologies
  • Analysis of viewing behaviour at respondent level for scheduling and advertising sales purposes
  • Development of systems to support broadcasters’ schedule planning
  • Modelling of longitudinal radio audiences from short term diary or questionnaire-based data