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About RSMB

RSMB Television Research Limited was established to offer high quality design and operations in the field of television audience measurement. It has been a contractor to BARB (Broadcasters Audience Research Board) since 1989 and now holds ’Contract1’; RSMB thus has responsibility for design and control for the service which commenced in January 2002. It exercises this in partnership with BARB and the other contractors. In December 2007 BARB announced the award of a further contract to RSMB covering the new service going live in 2010.

RSMB's specialist expertise has been recognised by the award of research business by other industry organisations.   RAJAR (Radio Joint Audience Research Ltd) appointed RSMB as one of the contractors for the service which started in 2007.  The new methodology is designed to respond to the increasing complexity of the radio audience environment.  RSMB was also responsible for the data integration stage of the IPA TouchPoints initiative, which is widely regarded as having broken new ground in terms of multi-media research.

In addition the company has developed a number of specialist analysis products and services for use with BARB data or other audience information.

RSMB is an independent company jointly owned by Kantar and Havas.