PANEL BALANCE

Christina Baker explains why this juggling act is so important to ensure an effective panel

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VIEWERS PER VIEW (VPVs)

Andrew Currie explains how VPVs make it possible to convert household or device impressions to individual impressions.

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THE WEIGHTING GAME

Feel you should understand how rim weighting works but too afraid to ask? Ben Ithier explains all in a blog.

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CFLIGHT UNIFIED CAMPAIGN EVALUATION

Lucy Bristowe (Sky) and Harry Ullman discuss the methodology being developed by RSMB for UK CFlight in an asiCast.

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BARB AWARDS RSMB NEW CONTRACT

RSMB will provide methodology, QC and audit services from 2024 to at least 2029

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