March 11th, 2015

CIM orders second CrossMedia study

RSMB is to create a second iteration of the CrossMedia planning database for Belgium’s Centre d’Information sur les Médias (CIM).

RSMB will integrate key industry currencies for TV, Press, Radio, Cinema, Internet and Outdoor to a new wave of the cross media study.  Users will be able to create consumer behavioural target audiences based on the TGM (TGI) study which is also included in the integrated data set.