November 20th, 2008
2008 asi Tony Twyman Award
The 2008 asi Tony Twyman Award, sponsored by RSMB at the Symposium in Lisbon, went to Alan Wurtzel, President of NBC Universal Research. The judges unanimously chose Alan’s paper “The Billion Dollar Research Lab” as the one making the greatest contribution to the understanding of television audiences. It described NBC’s work in planning and analysing their research into the Beijing Olympics – the most viewed event in history.