November 20th, 2009

2009 asi Tony Twyman Award

The 2009 asi Tony Twyman Award was once again sponsored by RSMB and the judges were impressed with the high standard of papers at the Symposium, which was held in Istanbul. The award went to Jim Kite of Starcom Mediavest and Todd Juenger of TiVo for their paper, which explored the opportunities to combine set top data with other data sources to improve targeting. The judges hope that this is a theme that will be developed at future asi Symposia.