March 14th, 2014

IPA TouchPoints 5

RSMB have completed the first stages of the work associated with the latest TouchPoints study on behalf of the IPA.  The “Expanded Hub” – in which RSMB undertake a statistical process to attach TouchPoints questionnaire responses to the BARB Establishment Survey – was completed in February.  Further work was undertaken in March to add TGI responses to the expanded data set.   RSMB will now begin work on creating the “Channel Planner” via the process of multiple integrations of currency data to the expanded TouchPoints survey.  This work is scheduled to be completed by mid-Summer