December 20th, 2011

National Readership Survey

RSMB have further expanded their presence in the field of data integration with their appointment by the National Readership Survey to undertake regular fusions of NRS average print issue readership estimates and UKOM website usage data. RSMB have recently completed the development of bespoke methodology capable of accurately fusing these two disparate data sets. With the launch of ‘NRS Padd’ (Print and Digital Data) users will, for the first time, be able to analyse and understand the relationship between print titles and their online properties. The first release is scheduled for Quarter 4 2012 with reports thereafter produced by RSMB on a quarterly basis. The agreement will cover an initial three-year period.