July 4th, 2012

RSMB build VOD model for Channel 4

As reported via www.research-live.com Channel 4 are collaborating with RSMB to produce a model which will calculate the additional audience reach of the channel’s video-on-demand services. Accessed via a new module within RSMB’s Triple S reach and frequency system the model allows users to input VOD impressions before calculating a revised estimate of the overall reach of a TV and VOD campaign.