March 29th, 2013
RSMB completes NRS PADD redevelopment
RSMB has recently completed the redevelopment of the NRS PADD fusion product on behalf of the National Readership Survey. This work follows the decision by UKOM to change its contracted data supplier to comScore. The first PADD release using comScore data was issued on 20th March covering the period of January 2012 – December 2012 NRS data and November 2012 comScore data. RSMB will undertake further PADD fusions on a quarterly basis as part of the three-year deal agreed with the NRS in 2012.