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March 31st, 2017
RSMB develop “Blended PADD” for PAMCo
The way print readership is measured is changing in the UK. The NRS is being replaced by PAMCo’s AMP study. During the transition period PAMCo require the continued publication of print & digital data. RSMB have developed a solution that blends readership from the NRS and AMP before conducting the established fusion with comScore to produce “Blended PADD” across 2017.