October 23rd, 2017

TouchPoints 2017 – with VoD, addressable media & improved Cinema elements

RSMB have recently completed the 8th wave of the IPA’s crossmedia Channel Planner.

The latest release includes an improved VoD element with new models created the TouchPoints questionnaire and diary. In addition it is now possible to demonstrate the performance of targetable/addressable media delivery  alongside all other media types.  The Cinema element has also been improved with Audience Guaranteed Packages added.

Find out more about these changes and how TouchPoints is created and used.