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October 29th, 2018
TouchPoints 2018 Channel Planner is good to go
RSMB have recently completed work on the creation of the TouchPoints 2018 Channel Planner on behalf of the IPA. The TouchPoints Channel Planner remains the only independent solution capable of supporting cross media campaign planning powered by the media industry currencies.
The 2018 version has been enhanced with the incorporation of PAMCo, JICMail and comScore cross-platform data sets. In addition YouGov data has been integrated for the first time.
RSMB have passed the output files to the software bureaux who will now undertake their own development work ahead of market release.