RSMB pioneered the concept of media data integration and are now regarded as the leading practitioners of cross-media fusion. Our statistical and IT experts have developed a suite of proprietary fusion algorithms successfully used in both the UK and internationally.
Our relationship with data integration spans two decades, with RSMB releasing what is believed to have been a world-first – the fusion of TGI and BARB data – to create Target Group Ratings, allowing TV planners and buyers to go beyond standard demographic audiences.
RSMB led the development of the integrated planning database element of the UK TouchPoints project owned by the Institute of Practitioners in Advertising (IPA). The relationship continues with TouchPoints 2019 (to be released in late 2019) marking the 10th wave of the study.
RSMB have undertaken similar cross-media fusion projects in Denmark, Norway (4 times), Belgium (twice) and The Netherlands (twice).
NRS PADD launched in September 2012. This is a further groundbreaking fusion product, created by RSMB for the NRS. NRS PADD was a quarterly updated single database for planning across print and digital platforms of NRS publisher brands.