RSMB pioneered the concept of media data integration and are now regarded as the leading practitioners of cross-media fusion. Our statistical and IT experts have developed a suite of proprietary fusion algorithms successfully used in both the UK and internationally.
Our relationship with data integration spans two decades, with RSMB releasing what is believed to have been a world-first – the fusion of TGI and BARB data – to create Target Group Ratings, allowing TV planners and buyers to go beyond standard demographic audiences.
RSMB led the development of the integrated planning database element of the UK TouchPoints project owned by the Institute of Practitioners in Advertising (IPA). The relationship continues ten years on with the 6th wave of TouchPoints due for release to the market in late 2015.
RSMB have undertaken similar cross-media fusion projects in Denmark, Norway (4 times), Belgium (twice) and The Netherlands.
NRS PADD launched in September 2012. This is a further groundbreaking fusion product, created by RSMB for the NRS. NRS PADD is a quarterly updated single database for planning across print and digital platforms of NRS publisher brands.