THE WEIGHTING GAME

Feel you should understand how rim weighting works but too
afraid to ask? Ben Ithier explains all in a blog.

Find Out

CFLIGHT UNIFIED CAMPAIGN EVALUATION

Lucy Bristowe (Sky) and Harry Ullman
discuss the methodology being developed
by RSMB for UK CFlight in an asiCast.

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BARB AWARDS RSMB NEW CONTRACT

RSMB will provide methodology, QC and audit services from 2024 to at least 2029

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FUTURE OF AUDIENCE MEASUREMENT

Chris Mundy talks to Campaign about how audience measurement will continue to evolve.

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NEVER MIND THE QUALITY, FEEL THE WIDTH

Steve Wilcox on why bigger isn't automatically better when it comes to panel size

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ONE YEAR IN

Chris Mundy on RSMB past, present and future, one year into his role as Chief Executive

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