Methodology of Audience Measurement Solutions

We are UK market leaders in audience measurement design, operation and quality control including Barb, RAJAR and JICREG

Cross-media measurement

We have extensive experience including designing the UK methodology for Comcast/Sky's CFlight and PoCs of WFA/Origin XMM blueprint

Data Integration
and modelling

We help our clients plan and evaluate better by creating macro and micro modelling solutions tailored to their data, eg IPA's Touchpoints Planner

Operation & Production of audience data

We operationalise the solutions we design, from producing daily panel weights for Barb (UK TV) to full calculation of RAJAR (UK Radio) data

Data Wrangling

We do everything from cleaning your data to make it more useable to segmenting it to help bring alive differences between your customers, to helping you report and visualise your data using dashboards

Auditing and
Validation

We validate  third party data calculation methodologies for media owners and/or their clients by independently auditing them