Our client list includes the majority of the UK’s media research Joint Industry Committees as well as leading media owners and agencies. RSMB are data and system neutral, enabling us to forge strong working relationships with other research suppliers and software analysis bureaux.
RSMB’s reputation and client portfolio extends beyond the UK with our services having been utilised in numerous countries across Western Europe plus the Middle East, India and Australia.
RSMB began its unbroken relationship with BARB soon after we were created, in 1987. RSMB were initially tasked with undertaking specifically focused research of the developing satellite television market.
BARB took the decision to re-structure the UK’s television measurement service into separate contracts for ‘design and quality control’ and meter panel operations. RSMB were awarded the design and QC contract for the service, which commenced in August 1991.
RSMB has subsequently been awarded three similar contracts encompassing methodology, statistical design and quality control for the overall service. The latest of these contracts was awarded in 2021 for the contract period 2024-2029.
Beyond day to day involvement in the measurement system we have also undertaken a number of ad hoc projects that have helped enhance the service. One of these is the integration of BARB with the IPA Touchpoints Planner which means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications. We also designed BARB's BVOD Planner which enables agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms.
RAJAR (Radio Joint Audience Research) appointed RSMB as one of the contractors for the service, which started in 2007. RSMB’s appointment reflected RAJAR’s desire to be able to respond to the increasing demands and complexity of the UK radio industry.
RSMB designed a bespoke computer system to both produce the data and to assess its quality and robustness. This also enabled production of rolling data outside of quarterly reporting and the incorporation of platform data into the regular reporting.
In September 2014, RAJAR awarded RSMB a further extension to the radio industry research contract, which will run until at least the end of 2022. RSMB will continue to have responsibility for quality control together with sampling, weighting, processing and reporting of the UK’s radio listening.
The Institute of Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing communications agencies in the United Kingdom.
In 2005, driven by changes in the media landscape, the IPA identified the need for a multi-media planning tool which would underpin multi-media planning and campaign evaluation.
RSMB were commissioned to design and undertake a suitable integration methodology to create a multi-media planning database from the major UK media currencies using the TouchPoints Hub. The first TouchPoints Channel Planner was released in 2006 with the most recent in 2020. The IPA has produced a video on how it works which can be found here.
RSMB’s work on TouchPoints has been described as “the most ambitious attempt at media integration ever undertaken”.
Sky is Europe’s leading entertainment and communications company with 23 million customers across 7 countries.
RSMB has enjoyed a close working relationship with Sky Media – Sky’s advertising sales house – for many years providing a range of services including technical consultancy, audience data analytics and development of analysis software solutions.
Most recently RSMB has been working with Sky to develop the CFlight Methodology a sophisticated means of measuring total reach and frequency across their linear and VOD offerings.
Amongst other projects, RSMB has also undertaken an independent statistical audit of Sky's Adsmart audience measurement methodologies.
JICREG is the Joint Industry Committee responsible for the methodology and reporting of audience estimates of local media. Launched in 1990 JICREG provides a transparent and accountable audience currency for planning and buying advertising campaigns in local print titles and their online entities.
RSMB began working with JICREG in 2013 providing technical support and statistical consultancy. In 2014 JICREG tasked RSMB with developing new print readership models using PAMCo data. RSMB’s relationship with JICREG extended further to support the development of a new online audience evaluation and reporting tool. RSMB’s responsibilities now encompass updating and maintaining the JICREG database, as well as reviewing and maintaining the modelling methodologies.
RSMB will play a crucial role in JICREG’s forthcoming project to embrace improved cross-platform reporting of audiences across print and digital entities with the development of new modelling solutions.